April 2024 | digital marketing

How can a soft 404 error hurt your business?

Post Author By Lani Haque
Post Date April 23, 2024

A person working on a laptop with a "SOFT 404" error message on screen.

5 min read

What is a soft 404 error? These are pages that return a “no found” error but the content on the page is not actually missing. […]

Digital Marketing SEO

Confused about schema, structured, and unstructured data?

Post Author By Lani Haque
Post Date April 23, 2024

A conceptual image about structured and unstructured data with a old fashioned recipe card i the background representing recipe schema background.

2 min read

So many terms get thrown around when faced with digital marketing and in particular with data and SEO. What is the difference between structured data […]

Digital Marketing SEO

Learn how to increase your website crawl budget and increase your online visibility

Post Author By Lani Haque
Post Date April 23, 2024

An illustration of two spiders on a web with the term "CRAWL BUDGET".

3 min read

Website crawl budget is the number of pages Googlebot crawls and indexes on a website within a given time frame. Crawl budget = crawl rate […]

Digital Marketing SEO

Do you need a content delivery network, CDN?

Post Author By Lani Haque
Post Date April 23, 2024

A stylized map highlighting a CDN network.

2 min read

A CDN or content delivery network is a network of interconnected servers that speeds up webpage loading for data heavy applications. CDN may also stand […]

Digital Marketing SEO

Why are core web vitals important?

Post Author By Lani Haque
Post Date April 23, 2024

A graphic representing the core web vitals metrics.

5 min read

What exacltly are these core web vitals? These are 3 metrics that are not just ranking factors for SEO but they help determine the potential […]

Other

My experience with Exploratory Interviews

Post Author By Lani Haque
Post Date April 15, 2024

two women sitting on chairs having a conversation

8 min read

What are exploratory interviews? When I first heard of “exploratory interviews” it was when I graduated from university and needed to start looking for a […]