My understanding and interpretation of digital marketing ideas, strategies, applications and tactics. Always learning. Always sharing.
The intent of your ideal customer persona is becoming more relevant when creating content and even when optimizing existing content. Understanding user intent, then keyword […]
AI-powered search is changing how users are searching for and discovering local businesses. So reviewing your strategy to include how to optimize your local business […]
Anytime you start a business you will need customers or clients. Understanding your “ideal customer” as much as possible will help you know how to […]
Challenge The challenge for me was twofold. The first was to remain consistent in posting an article on this website on a regular cadence of […]
AI search is changing how businesses and brands need to become visible online. While SEO is nowhere near “dead” it is adapting to AI […]
When performing Search Engine Optimization (SEO), it’s easy to inadvertently do something that hurts your website’s performance. Keyword cannibalization is something that we don’t consciously […]
