Technology meets digital marketing expertise at OneLocal. OneLocal provides every marketing tool that a local business needs in one platform. The OneLocal platform provides tools to target every stage of the customer journey while providing metrics and analytics to help track a small business’ digital progress for various channels of digital marketing including paid ads, social media posts and SEO.
Objective
Create more time for SEO specialists to provide strategies to gain more online visibility for existing client websites, increasing client retention.
Outcome
Trained SEO freelancers on the more repetitive SEO tasks freeing up the time for SEO specialists to dedicate to more strategy.
Tactics
Trained SEO freelancers on how to perform SEO related tasks for a new build website.This included,
- Interpretation of information from client onboarding documents (required data gathered from client), from existing website, SEMRush domain overview audit; information from GSC data when available; Screaming Frog audit information from existing website, if available.
- Keyword research using the above information as well as SEMRush and AI tools such as ChatGPT
- How to create a site/information architecture
- How to create relevant internal and external linking for new build websites; how to create 301 redirects, when needed, all within the Duda CMS.
- Internal video recording of training were taken to share with new SEO freelancers as reference
