Schema, Structured, and Unstructured Data | Ottawa, ON

So many terms get thrown around when faced with digital marketing and in particular with data and SEO. What is the difference between structured data and unstructured data? Data is data, isn’t it? Below are some definitions of schema, structured, and unstructured data.

Structured data

This is data that fits neatly into data tables and includes discrete data types. E.g. numbers, short text, dates

Unstructured data

This is data that doesn’t fit neatly into a data table because of size or nature of the data. E.g. audio, video files, large text documents

Schema

Schema markup is also known as structured data. This is the language search engines use to understand the data on your webpages. (language = code). The language is used to characterize and categorize the content on the web pages for the search engine.

Schema markup is code in the form of structured data that tells the search engine the meaning of components or elements of your pae and how a visitor should/will see it.

e.g. recipes, reviews, faq sections

Lani Haque

I enjoy learning and sharing that knowledge.Sharing has been in many forms over the years, as a teaching assistant, university lecturer, Pilates instructor, math tutor and just sharing with friends and family.Throughout, summarizing what I have learnt in words has always been there and continues to through blog posts, articles, video and the ever growing forms of content out there!