SEO is changing and adapting to the changes taking place with the internet. Below are 7 SEO tactics to try for the remainder of 2025. These tactics take into account the increase in voice search, AI overviews, the user’s search intent as well as the AI and how it is improving and evolving.
1. Prioritize Human-Centric, Helpful Content
AI is everywhere, but content with context and care stands out.
✅ Share real stories
✅ Cite credible sources
✅ Speak to lived experience
2. Build Topical Authority
Be known for one thing before branching out.
✅ Focus your niche
✅ Create internal content hubs
✅ Go deep, not broad
3. Use Long-Tail, Low-Volume Keywords
Search volume doesn’t always equal opportunity.
✅ Target specific queries (even 0-volume)
✅ Use tools like People Also Ask, Answer The Public
✅ Think: “how to optimize Squarespace blogs for Google in 2025”
4. Structure Content for AI & Humans
Make content easy to scan and easy to parse.
✅ Use headings, lists, bullets
✅ Add FAQs + summaries
✅ Use schema markup where possible
5. Understand & Match Search Intent
Match your format to your user’s “why.”
✅ Informational? → Guides
✅ Commercial? → Comparisons
✅ Transactional? → Clear CTAs
6. Optimize for Voice Search & AI Overviews
Speak your content out loud — does it sound natural?
✅ Write conversationally
✅ Include Q&As + short definitions
✅ Format to be AI-friendly
7. Keep Content Fresh
Content has a shelf life. Stay current.
✅ Audit regularly
✅ Update links and facts
✅ Refresh based on performance
- How to adapt SEO to the changes AI is creating - June 10, 2025
- What are some SEO tactics to try in 2025? - June 1, 2025
- How to Optimize Content for AI: A Guide to LLMO, GEO, and the “New” SEO - May 20, 2025
