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Category: Digital Marketing

My understanding and interpretation of digital marketing ideas, strategies, applications and tactics. Always learning. Always sharing.

Digital Marketing SEO

Reasons why to Have a Google Business Profile

  • Post Author By Lani Haque
  • Post Date August 9, 2023
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Reasons for a Google Business Profile if you’re a local business: Do you already have a GBP but are not sure if it’s working for […]

Digital Marketing SEO

What is the difference between domain, page, and link authority?

  • Post Author By Lani Haque
  • Post Date June 15, 2023
drawing of a coloured barometer from poor to high.

While working through the difference between internal, external, and backlinking I came across link authority.  I thought it was domain authority.  But I also remember […]

Digital Marketing SEO

Is Internal and external linking useful?

  • Post Author By Lani Haque
  • Post Date June 15, 2023
Internal and external linking blog post image

When people hear the term, SEO, backlinks come to mind.  For many, SEO is synonymous with the idea of getting “more backlinks” and “ranking”.  There […]

Content Digital Marketing

Is there such a thing as a Blog Audit?

  • Post Author By Lani Haque
  • Post Date November 25, 2022
image of someone typing at their laptop from above

Doing site audits and technical audits for sites regularly I was wondering if there was a blog audit?  Because I was thinking there needs to […]

Digital Marketing

An easy introduction to bounce rate and what can affect it

  • Post Author By Lani Haque
  • Post Date November 20, 2022
An Easy Introduction to Bounce Rate

The bounce rate conveys the message of how quickly someone leaves a particular webpage on a website. While it’s immediately assumed a high bounce rate […]

Digital Marketing SEO

What are some lesser known topics in search engine optimization?

  • Post Author By Lani Haque
  • Post Date April 4, 2022
image of microsoft surface with a venn diagram of search engine optimization on the screen
Different lesser talked about topics in SEO are mentioned in this article such as seasonal SEO, Google MUM update and more.

The last couple of weeks have been interesting. Full of unexpected events and emotions; meeting all kinds of new people; learning about different companies and […]

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What SEO Will Look Like in 2025

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What Are the Top SEO Terms You Need to Know? (With Examples)

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What is the difference between SEO, AEO and GEO?

Posted on April 29, 2025April 29, 2025
How User-Centric SEO Helps You Build Sustainable, Meaningful Growth

How User-Centric SEO Helps You Build Sustainable, Meaningful Growth

Posted on April 28, 2025April 28, 2025
Negative Google Reviews, why it’s important to respond

Negative Google Reviews, why it’s important to respond

Posted on December 10, 2024December 10, 2024
How to design Website Architecture or Website Structure?

How to design Website Architecture or Website Structure?

Posted on July 26, 2024April 28, 2025

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