Below are the digital marketing online visibility services offered to help increase your online and brand visibility. Ideally these these services all go hand in hand but we start off where is right for you. Where you are at in your business venture and what your goals, both for your business and for you personally, play a huge part in the customized strategy and services we put together for you.
Online Visibility (SEO, AEO, GEO Audit)
Our online visbility services include “traditional” search engine optimization (SEO) and the emerging answer engine optimization (AEO) and generative engine optimization (GEO) checks and recommendations. SEO and AEO services start with where you are with your website. If you have a website, this will usually start with an audit. If you don’t have a website, we discuss building a website for you.
The primiary search engine has always been Google. However, with AI evolving quickly and changing how people are searching, SEO is also adapting and given rise to AEO and GEO. This is always in the forefront of my mind and will be taken into account when doing any search engine optimization work and recommendations.
Already have a website?
If you already have a website and/or other online touch points, then I start with and audit of your website and overview of your online touch points on the web to disagnose how your online presence is doing.
There are two parts to the audit.
Part 1: The audit itself and recommendations.
- AEO / SEO audit including on-page, off-page, and technical SEO audits.
- The audit will also include a website Audit including UX, site architecture, and a check for analytics properties on the website. (GA4, GSC, GBP, where necessary, Bing Webmaster tools, Bing Places)
- We will also check to see if you have a Google Business Profile and your other social media and online presence.
- Recommendations to optimize your site based on best practices and a plan to increase online and brand visibility will be provided.
Part 1 is the diagnostic phase. You can walk away this information and do the fixes yourself. Or in part 2, we can do it for you.
Part 2: Implementation of recommendations
Without making the fixes recommended in the audit, your website and online visibility will remain the same.
- Implementation of all the recommendations provided above to your website and Google Busines Profile, if you have one.
Do you have questions or want to start? Reach out and book a call.
Don’t have a website?
If you don’t have a website, we will discuss building a website for you.
During this build we will incorporate all SEO best practices and the most up to date AEO and GEO best practices. This is so that your new website is set up to start you on your journey to increased online visibility and brand awareness.
We will then develop a plan and strategy to develop and increase your online and brand visibility both in traditional search egines and AI search engines.
Still have questions? Want to discuss the details of you website? Reach out and book a call.
Brand Visibility (SEO, AEO, and GEO Content & Editing)
What does SEO content and editing mean? It means creating written content and/or editing existing written content that will help increase your online visibility and brand visibility. This can include writing blog posts, website pages, case studies, other documents and reports that will be used online. Creating content for your GBP. Many of these pieces of content can be used for your social media platforms. We will work with you to develop strategy for your content based on the various digital channels you have.
What does this include?
Everything starts with an audit of what you already have. This includes, your website, GBP, and an overview social media content. We want to get a sense of what your current online and brand presense is like. Ultimately, we want to tell a story that both your ideal customer and the various search agents and engines will understand.
We will create a customer persona for your ideal customer(s). Why do we need this? This will give us an idea of who we are speaking to. You as the business owner and founder of the business knows your ideal customer persona better than anyone. You will play a key role in this step.
Based on these two components, we will then craft a strategy based on your goal(s) with understandable and actionable tactics.
AEO / SEO / GEO Content Audit
Website Content
We will audit your content and provide recommendations to refresh your content so that has greater visibility on not just traditional search engines but also AI search engines.
GBP Content
We will audit your GBP, if you have one, and provide recommendations on how to optimize this content. This will include posts, products, services, reviews, images and anything else you may have.
Social Media Overview
Will will provide an overview of your social media content in relation to your website and GBP to ensure the same messaging visually and textually is consistent throughout. Keyword and topic research will be recommended along with recommended post to maintain consistency throughout GBP and the website.
Implementation
- Website content and GBP content recommendations will be implemented.
Still have questions? Want to discuss website and business? Reach out and book a call.
Competitor Visibility (Competitor Analysis)
Want to find out how your online visibility compares to your competitors? Want to find out what your competitor is being seen for online? With a competitor gap analysis we will be able to answer these questions. You will be able to tell you what your competitors are visibile for online and what the gap between you and your competitors is.
A competitor gap analysis consists of
- Keyword gap analysis between you and your competitors. This usually goes hand in hand with a content gap analysis since many keywords are associated with a webpage, either blog post, service page or landing page.
- Backlink gap analysis between you and your competitors.
- Based on the gap between the keywords and backlinks with your competitors, recommendations will be provided so you can gain some of this visibility as well.
You can walk away with the recommendations and strategy or we can create a strategy that includes SEO, AEO, GEO content and editing and/or possibly other SEO, AEO, GEO services.
Note: Base pricing is based on 2 competitors.
Questions? Want to start? Reach out and book a call.
Local Online Visibility (Local SEO, AEO, and GEO)
Are you serving a local market? Are you trying to gain visibility online and offline in a certain region or neighbourhood? Local SEO focuses on visibility in a very specific geographical area or region. While it used to be about “ranking” for keywords and showing up in the “top spot” on Google, it’s not quite as simple as that anymore to gain visibility on the internet now. There are so many other places on the internet people are searching for what you are offering. ChatGPT and other AI search engines, Instagram, TikTok and nother social media platforms, and of course “traditional” search engines like Bing and of course Google. We will help you increase your visibility on AI search engines and traditional search engines.
You have a Website
Part 1: The Audit and recommendations.
- SEO audit including on-page, off-page, and technical SEO audits.
- The audit will also include a website Audit including UX, site architecture, and a check for analytics properties on the website. (GA4, GSC, GBP, where necessary, Bing Webmaster tools, Bing Places)
- We will also audit your Google Business Profile and other listings you may have.
- Recommendations to optimize your site based on best practices and a plan to increase online and brand visibility will be provided.
Part 1 is the diagnostic phase. You can walk away this information and do the fixes yourself, choose to move right into one of the Local SEO Packages or go right into part 2 where we implement the recommendations for you.
Part 2: The Implementation
Without making the fixes recommended in the audit, your website and online visibility will remain the same.
- Implementation of all the recommendations provided above to your website and Google Busines Profile, and any other local listings you may have.
- Once the implementation phase is complete you can walk away or move right into one of the Local SEO / AEO Packages and continue to grow your visibility.
Do you have questions or want to start? Reach out and book a call.
Don’t have a website?
If you don’t have a website, we can discuss building a website for you.
- During this build we will incorporate all SEO best practices and the latest AEO best practices so that your new website is set up to start you on your journey to increased online visibility and brand awareness.
- We will then develop a plan and strategy to develop and increase your online and brand visibility or you can choose one of the Local SEO / AEO Packages to continue with.
Still have questions? Want to discuss the details of you website? Reach out and book a call.
Google Business Profile
Google Business Profile is something everything local business is entitled to have and really should have. And it’s free. It’s just a matter of meeting the requirements Google sets out to get it set up. Once you have it set up, it’s time to make it work for you. It is a great way to help increase your online visibiltiy and brand visibility. While there are many more options for search out there, the majority of people are still using Google as their primary search tool.
What we offer for you GBP
Depending on where you are with your Google Business Profile we can help you with the following:
- If you don’t have a Google Business Profile, I help you get this set up.
- Once you have a Google Business Profile account, then I optimize your profile and provide recommendations and strategy to gain visibility.
- If you have a Google Business Profile account already then performing and audit on your GBP and providing recommendations and a strategy to help your GBP to work for you better.
- A plan on how to keep your GBP working for your online visibility and brand awareness.
You can take the recommendations and strategy and walk away or you can choose one of the Local SEO / AEO packages and grow your online visibility bringing more eyeballs to your brand and business and eventually more customers.
As with all aspects of marketing, consistency is key. The same is true for GBP to keep is working for you.
Questions? Want to discuss your online visibility? Reach out and book a call today.
Customized Plan
If you’re unsure where to start, let’s talk and put together a customized SEO visibility plan and bring your goals to fruition.
Local SEO, AEO, GEO Packages
If you’re a business with a “local” presence as well, a great place to start is with one of our Local SEO / AEO /GEO Online Visibility Packages.
SEO, Online Visibility Courses
If you want to learn more for yourself, or perhaps you’re working on your website and online visibity, perhaps you’re just starting out and are currently wearing the digital marketing hat, then you may be interested in one of our SEO, Online Visibility Courses.
Questions? Want to start? Reach out and book a call.
