Local Online Visibility Course Part 1 | Ottawa, ON

Course Description
Course Outline
Course Recommendations
Register for Course

Description

If you have a local business or have a home business serving an area of the city or surroundings, this is the course for you. We go over what online visibility means in your case. We will then audit your current online visibility which includes your webiste, Google Business Profile (GBP), any other digital channels you have, e.g. social media, and other listings. Based on this we will look at how to start looking how we can optimize your existing digital channels to increase your online and brand visbility. It is highly recommended to take part 2 soon after this course is part 2 will go over analytics a great way to monitor your website’s traffic and visibility on traditional search engine Google.

Requirement: Website & GBP

Focus: Optimize your local online visibility for your business. This will include your website, GBP, and your existing other digital channels creating an omnichannel approach to your online and brand visibility.

Audience: Small and medium sized businesses (SMB), solopreneurs, SMB businesses with an in house marketing team looking upskill, individuals looking to develop their personal brand.

Outline

Online Visibility
GBP – Audit and Optimization
Website Audit
Overview of Audits

Take a look at Local Online Visibility Part 2. Go back to online visibility course page.

Recommendations

We recommend the following to get the most out of the course content and gaining the skills to really help increase your business’ online and brand visibility.

Come to all live class sessions. This is where all the discussion, presentation of new material will take place.
Do the homework each week. Take the time to do your best. The homework is based on your business so you will be working on your business in each homework assignment.
Use community feature to meet, discuss, exchange ideas and network with others in the course. The best way to learn is learn from and with others who have been where you are or going through what you are too. I will pop in each day and respond to as many questions as possible.
If you need extra help, please feel free to make an appointment. Note, additional one on one consultations sessions are $100/hour.
I will provide an “office hour” during the week for anyone to attend. The time for this hour will be agreed upon by all participants once the course starts.