Online Visibility Strategy Topics (Level 2) - part 2

Course Description
Course Outline
Course Recommendations
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Description

This course is labeled Level 2 because it is intended for anyone who is familiar with the best practices of SEO for traditional search, who is working on their own website and familiar and comfortable with working “behind” the scences of their website, or who has taken one the Level 1 courses. This course will present you with ideas and tactics for your not just your online digital channels but for your business. For example, understanding you ideal customer persona(s) in detail and how to incorporate that into you the decisions you make when creating content, researching keywords and more. This course pairs well with Online Visibility Strategy Focus (Level 2) – Part 2. It is recommended to take both as it will provide a complete picture of optimizing for your brand online using an “omnichannel” approach, not just website focused. Where possible and relevant, relevance to AI search will be discussed and presented.

Requirements: Website, Analytics Properties (GA, GSC, Bing(optional)), GBP(optional), strategy focus part 1

Focus: Online visibility instead of just SEO; omnichannel approach; brand visibility; Mindset shift towards consideration of AI search, LLMs as well, when optimizing

Audience: Small and medium sized businesses (SMB), solopreneurs, SMB businesses with an in house marketing team looking upskill, individuals looking to develop their online personal brand, hobbiests, anyone with a website and project.

Outline

Content Strategy
Omnichannel
Audits
Overview of Audits + Course

Take a look at Online Visibility Strategy Topics Part 1. Go back to online visibility course page.

Recommendations

We recommend the following to get the most out of the course content and gaining the skills to really help increase your business’ online and brand visibility.

Come to all live class sessions. This is where all the discussion, presentation of new material will take place.
Do the homework each week. Take the time to do your best. The homework is based on your business so you will be working on your business in each homework assignment.
Use community feature to meet, discuss, exchange ideas and network with others in the course. The best way to learn is learn from and with others who have been where you are or going through what you are too. I will pop in each day and respond to as many questions as possible.
If you need extra help, please feel free to make an appointment. Note, additional one on one consultations sessions are $100/hour.
I will provide an “office hour” during the week for anyone to attend. The time for this hour will be agreed upon by all participants once the course starts.