What does SEO content and editing mean? It means creating written content and/or editing existing written content that will help increase your online visibility and brand visibility. This can include writing blog posts, website pages, case studies, other documents and reports that will be used online. Creating content for your GBP. Many of these pieces of content can be used for your social media platforms. We will work with you to develop strategy for your content based on the various digital channels you have.
What does this include?
Everything starts with an audit of what you already have. This includes, your website, GBP, and an overview social media content. We want to get a sense of what your current online and brand presense is like. We want to ultimately tell a story that both your ideal customer and the various search agents and engines will understand.
We will create a customer persona for your ideal customer(s). Why do we need this? This will give us an idea of who we are speaking to. You as the business owner and founder of the business knows your ideal customer persona better than anyone. You will play a key role in this step.
Based on these two components, we will then craft a strategy based on your goal(s) with understandable and actionable tactics.
Content Audit
Website Content
We will audit your content and provide recommendations to refresh your content so that has greater visibility on not just traditional search engines but also AI search engines.
GBP Content
We will audit your GBP, if you have one, and provide recommendations on how to optimize this content. This will include posts, products, services, reviews, images and anything else you may have.
Social Media Overview
Will will provide an overview of your social media content in relation to your website and GBP to ensure the same messaging visually and textually is consistent throughout. Keyword and topic research will be recommended along with recommended post to maintain consistency throughout GBP and the website.
Implementation
- Website content and GBP content recommendations will be implemented.
Still have questions? Want to discuss website and business? Reach out and book a call.
