Build an Optimize Website Part 1 | Ottawa, ON

Course Description
Course Outline
Course Recommendations
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Description

This is a fun course! You get to start buidling your website! Whether it’s for business, a hobby, a portfolio, your personal brand of just for fun. It is highly recommended that you take both part 1 and part 2 consecutively or at least don’t leave too much time between the two. You will have enough to get started putting content on your website. Part 2 will complete this process and look at the tactics to optimize all the work and content that you are creating for your website

Requirements: Ready to build a website. (Idea or idea for your website. Time. Finances. Getting hands dirty and doing the work.)

Focus: Choose a domain name, hosting and setup the dashboard for building your website. Creating the architecture, pages

Audience: Small and medium sized businesses (SMB), solopreneurs, SMB businesses with an in house marketing team looking upskill, individuals looking to develop their personal brand.

Outline

Domain, Hosting, CMS
Website Structure / Architecture
Keyword Mapping – Part 1
Keyword Mapping – Part 2 + Start on Page Content

Take a look at Build and Optimized Website Part 2. Go back to online visibility course page.

Recommendations

We recommend the following to get the most out of the course content and gaining the skills to really help increase your business’ online and brand visibility.

Come to all live class sessions. This is where all the discussion, presentation of new material will take place.
Do the homework each week. Take the time to do your best. The homework is based on your business so you will be working on your business in each homework assignment.
Use community feature to meet, discuss, exchange ideas and network with others in the course. The best way to learn is learn from and with others who have been where you are or going through what you are too. I will pop in each day and respond to as many questions as possible.
If you need extra help, please feel free to make an appointment. Note, additional one on one consultations sessions are $100/hour.
I will provide an “office hour” during the week for anyone to attend. The time for this hour will be agreed upon by all participants once the course starts.