Using SEO to increase online visibility

Reasons why to Have a Google Business Profile

Post Author By Lani Haque
Post Date August 9, 2023

1 min read

Reasons to get a Google Business Profile Download this reminder of the reasons why GBP is a must to have on hand. Do you already […]

Digital Marketing SEO

What is the difference between domain, page, and link authority?

Post Author By Lani Haque
Post Date June 15, 2023

drawing of a coloured barometer from poor to high.

8 min read

Within SEO there is the concept of authority. This article breaks down three authority types: domain authority (how strong your entire site is), page authority […]

Digital Marketing SEO

Is Internal and external linking useful?

Post Author By Lani Haque
Post Date June 15, 2023

Internal and external linking blog post image

10 min read

When most people think of SEO, backlinks are usually the first thing that comes to mind. For many, SEO seems to be all about getting […]

Digital Marketing SEO

What are some lesser known topics in search engine optimization?

Post Author By Lani Haque
Post Date April 4, 2022

image of microsoft surface with a venn diagram of search engine optimization on the screen — Different lesser talked about topics in SEO are mentioned in this article such as seasonal SEO, Google MUM update and more.

7 min read

If you’re trying to wrap your head around SEO, you’ll quickly learn it’s not just about keywords and rankings. This blog post gives an organized […]

Digital Marketing SEO

A simple outline of a keyword research process using SEMRush

Post Author By Lani Haque
Post Date December 1, 2021

Keyboard with a piece of paper with the words keyword research and a pencil — My outline of a keyword research process using SEMRush that I developed while learning to use SEMRush.

4 min read

Keyword research is the backbone of SEO, and Semrush makes it easier to uncover valuable opportunities. This post walks you through a practical process, from […]

Digital Marketing SEO